Jolly Frog Kindergarten
Jolly Frog Kindergarten has been an early learning centre in Sydney's north-west since 1959, now running two centres with preschool and outside-school-hours programs. We rebuilt their website as a modern React application and turned it into a measurable enrolment channel — every tour request tracked from first click through to the family walking in the door.
The Challenge
For a childcare centre the website is the first impression, and the decision it supports is a big one for a parent. The previous site was slow to update, hard to keep accurate across two centres and several programs, and — critically — gave the team no way to tell which marketing actually produced enquiries. Tour requests arrived with no record of where they came from.
Our Solution
We rebuilt the site with React 19 and Vite, prerendering each route so pages arrive fast and are fully indexable by search engines rather than waiting on JavaScript. Content is structured around how parents actually choose a centre — by location and by program — so the two centres, the preschool offering and the OSHC offering each have their own clear path. A Book a Tour flow captures enquiries directly, and Google Tag Manager wires the site into the centre's wider marketing stack so tour requests register as conversions and marketing spend can be judged on enrolments instead of guesswork.
The Results
The centre now has a fast, accurate site it can extend, and an enquiry pipeline it can actually measure. Tour requests are captured and attributed end to end, giving the team evidence of which channels bring families in — and the confidence to spend accordingly.
Technologies Used
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